The figures on the state of AI in business use are sobering. Over 80 percent of AI projects fail, twice as many as traditional IT projects [1]. 42 percent of companies abandoned the majority of their AI initiatives in 2025, compared to 17 percent the year before [2]. And an MIT study concludes that 95 percent of all GenAI pilots have no measurable impact on business results [3]. What's remarkable about these studies is that the technology is almost never the cause. The models

You've developed a fantastic product. But how do you turn it into a sustainably growing business? That's precisely where coaching and consulting come in. They help you find the right course, avoid pitfalls, and clearly define your goals. In this article, I'll show you how targeted support can take your business to the next level. Coaching and consulting for companies: What's behind it? Coaching and consulting are two terms often used together – but they are not the same. Cons

Developing a product is just the first step. The real challenge begins when you want to launch your startup. How do you ensure your product not only gains recognition but also achieves sustainable growth? This is precisely where a well-thought-out go-to-market (GTM) strategy comes in. In this article, I'll share practical tips and proven methods to help you successfully implement your GTM strategy in Germany. GTM strategies for start-ups: The key to market success A GTM strat