15 years of sales, marketing and market entry – all in one person.

Behind Scale-Smart is Florian Maier. For over 15 years I've worked in sales, marketing and go-to-market – more than 7 of them in MedTech and HealthTech, where I sold products worldwide and helped take one all the way to an exit. Earlier on, at a company builder, I helped build several startups from the early stage – side by side with consultants from Roland Berger and Accenture. Today I help founders and small teams turn a good product into a growing business.

Why Scale-Smart exists

I kept seeing the same thing: great products that never reached the market they deserved. Not because the product was weak – but because positioning, sales and go-to-market were left to chance.

I didn't learn these patterns in a single industry. At a company builder I supported several startups from the early stage, working closely with consultants from Roland Berger and Accenture – top-tier strategy, translated into what a young team can actually execute day to day.

As a startup mentor at TU Munich, I regularly see where young teams get stuck at market entry. Often they're technically brilliant founders who can explain their product in their sleep – but are left alone on pricing, sales or positioning. That's exactly where I come in.

Scale-Smart condenses that experience into clear formats instead of long engagements: from a quick check to a focused sprint to ongoing support.

My standard: calm clarity

No overnight promises, no buzzwords, no sales act. Instead, a solid plan your team can carry forward on its own. I'll tell you openly when something isn't a fit – it saves us both time. And I know both sides of the table: the regulatory frame you work in, and the buying logic of your customers.

Where it comes from

To play, press and hold the enter key. To stop, release the enter key.

Contact Us

Tell me briefly where you stand. You'll receive an honest initial assessment – completely without obligation.
Are we a good match?